Sean McWilliam’s Journey to the Tour
As Sean McWilliams progressed towards the PGA Tour, his agency was looking for two corresponding identities — his personal brand (Sean McWilliams), and his storytelling brand (Journey to the Tour). After some fun ideas and 2 rounds of collaborative feedback (not golf), we settled on some on-theme sporty but sophisticated looks for both brands. Go Sean! Oops…shhh…<golf clap>
