employer :: ’47 – official partner of MLB, NFL, NBA, NHL, NCAA, PGA, NRL, MLL, 900+ collegiate institutions, and many more.

work sample types :: promotional copy + omni-channel brand messaging

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’47 OMNI-CHANNEL BRAND + CAMPAIGN MESSAGING ::

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NFL // SUPER BOWL LI

ENJOY THE JOURNEY, REAP THE REWARD

individual contribution :: creative concept collaboration, product/fabric naming and descriptions, campaign headline + messaging that came to life across all marketing channels and live Super Bowl activation

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’47 BRAND STORY

individual contribution :: digital copy (landing page, social posts, internal communications, media pitches) to compliment animated video produced by agency partner Hypebeast

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MULTI-LEAGUE CARHARTT x ’47 DROPS

individual contribution :: collaborated on messaging and branding for 4+ years of multiple league drops ::

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MULTI-LEAGUE HOLIDAY CAMPAIGN

HOME TEAM FOR THE HOLIDAYS

individual contribution :: concept creation, copywriting, copy supervision, production. oversee launch via social, e-commerce, and retail partners.

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NHL – BOSTON BRUINS x TOREY KRUG

A PROMISE TO DEFEND

individual contribution :: campaign headline and narrative, content development, on-site art direction with agency partner, TD Garden in-game and in-store announcements, product descriptions, social posts

OTHER HEADLINE + NARRATIVE FAVORITES

to inform e-commerce, e-mail + social, product marketing copy // partner + internal communications

  • NFL - CELEBRATE EXCESSIVELY

    • individual contribution :: creative concept, campaign headline + messaging, pitch to NFL, talent casting for commercial, copy and messaging iterations for league and major retailers

  • ROCK CHALK JAYHAWK!

    • individual contribution :: (briefed by Kansas marketing department) campaign narrative (inclusive of school’s famous tagline) for all in-store + digital channel messaging, voiceover copy in video content, on-site agency direction to bring “ROCK CHALK JAYHAWK” to life

  • THRASHER x ’47 – DROPPING IN

    • individual contribution :: all collaboration/campaign messaging, sent to and approved by Thrasher Magazine, utilized in media and all marketing channels

  • BIG BASH LEAGUE – WELCOME TO OZ

    • individual contribution :: partnership headline + messaging used in-store + online in all brand marketing channels, creative concept pitched to cricket league and Australian production partner

  • NBA – ’47 MASHUP COLLECTION

    • individual contribution :: product collection naming, campaign messaging to compliment all creative shared with league and retail partners and posted on behalf of brand

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