The Party Peeps:

• Employer: ’47

• Agency Partner: WANP

• Talent Relations: Good Fight Management

• Event Partner: Boston Calling Music Festival

• My Roles: Content + interactive ideation/direction/narrative, on-site lead + styling, fan girl

Punk music as work? Pinch me! Via the ’47 annual partnership with Boston Calling Music Festival, I was bestowed the honor of selecting an artist from the lineup to feature in content. One that embodies self expression, authenticity, and grit. Drum solo…we met one of my favorites, the Menzingers!

Our team created brand content pre/post event exposing the kind and humble Philly-based brotherhood. After performing for a packed crowd on a humid, 100 degree Boston summer day, these fellas surprised and delighted fans at our interactive space — screen printing namesake pennants to a line of diehards.

My apologies if this threatens their Philly punk scene reputation — but I can’t say enough great things about working with the band. They rock :-)

Read the original narrative on 47brand.com.