Torey Krug - Promise to Defend
Boston Bruins defenseman Torey Krug teamed up with Operation Hat Trick to spotlight the work of a local organization that provides homing and services to veterans.
Video Production: WANP Agency
Partners: Boston Bruins, Operation Hat Trick, New England Home and Center for Veterans
My Role: content positioning, messaging, on-site client lead, volunteer wrangling
Media: after the buzzer + CBS Boston
Operation Hat Trick
OHT began at the University of New Hampshire as a program that delivered free hats to wounded veterans in VA hospitals. The name Operation Hat Trick comes from the initial focus on hats, with a tie to UNH’s rich history in hockey. Since 2008, OHT has expanded well beyond New Hampshire, yielding great results for our armed forces. Read the full post here.