As an official partner of the NFL, ’47 is tasked each season to execute a major brand campaign message in collaboration with the league. Our team’s 2018 season high-energy CELEBRATE EXCESSIVELY call-to-action campaign checked all the boxes that sport should be — positive, inclusive, relevant, fun.

Campaign Ethos:

In 2017, the NFL welcomed back the beloved touch down dance — penalties for excessive celebration are now a thing of the past. Dance is an epic way to express yourself whether you're a professional or not so with a platform of LET YOUR YOU OUT, '47 is always looking for new ways to spotlight the energy of fans.