The Squad:

Employer: ’47
Partner: Liverpool Football Club
Media + Production: Soccerbible
As content lead, I was responsible for the initial creative concept, narrative + messaging guide, partner selection, on-site client lead, styling, launch strategy + awful attempts at a Liverpudlian’s accent.

On the pitch or in the Kop — being a part of Liverpool Football Club means something more. It’s impossible not to feel like you’ll ever walk alone as you approach the red sea that is Anfield.

Brief: Promote renewed partnership between ’47 x LFC.

Concept: Celebrate city, player and fanbase diversity.

Production: Utilize a talented partner to bring creative concept to life with an authentic tie to the sport + culture.

Bragging Rights: Most engaged + viewed series of ’47 content at that time to-date. Shared by players, talent, and club. Product nearly sold out online.

Editorial exclusive originally published via SoccerBible, L.F.C. retail + ’47 channels. The 5-part series was released over the span of 4 weeks as LFC kicked off an epic season.